Google Analytics

Google Analytics Company in Atlanta

Google Analytics offers an in-depth look into the performance of a website and it allows tracking and reporting of website traffic in an easy to understand format. This offers SEOs and webmasters various opportunities to change settings or improve areas that are not showing expected results. At Digital Marketing, Alpharetta, we offer professional assistance for making sense of your Google Analytics reports and suggest changes that will offer better overall results. Our Analytics professionals have years of experience when it comes to evaluating and understanding data and creating actionable plans to improve the deficiencies suggested by the data.

There are various measuring points when it comes to Google Analytics. It can be integrated with AdWords to set up goals and tracking of sales activity and performance of various web properties. This data is further analyzed by our analytics experts to ensure suggestions are offered in the suitable areas.

In-Page Analysis
In-Page Analysis

In-page analysis offers an insight into the parts of a webpage that are getting engagement from visitors. It shows click density and time spent on a page among other metrics. This helps give a deeper insight into visitor behavior and allows webmasters to change the parts of a website that aren't getting enough engagement.

Visitor Acquisition Analysis
Visitor Acquisition Analysis

This metric shows the visitor paths to a website. When you know that your visitors are coming from a search query or a referral link, you can focus your efforts on the areas that work and improve upon the areas that don't. This also gives you actionable insights into improving your ROI and Ad costs.

Page Performance Analysis
Page Performance Analysis

Google Analytics offers various metrics that allow analysts to measure a page's performance. Entrance points, visit lengths, visitor movement on website, average time spent on page are some of the metrics that are useful in measuring a page's performance.

Internal Site Search Analysis
Internal Site Search Analysis

Internal site search analysis offers insights into a visitor's behavior when he uses the search option on the website. This helps to give an understanding into which search terms visitors look for and if they find what they're looking for. This metric can help in improving a website's internal search.

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